Consultancy - CX, Product AI & Marketing Fit

Discover the product.
Design the experience.
Win the market.

A consultancy engagement for product, design and marketing leaders. We help you find the real problem worth solving, design a best-in-class experience around it, and use AI to build the next generation of your product.

Product design sketches
Product DiscoveryCX DesignAI NativePMFJobs-to-be-doneDesign SystemsLLM PatternsGrowth LoopsProduct DiscoveryCX DesignAI NativePMFJobs-to-be-doneDesign SystemsLLM PatternsGrowth Loops
- Point of view

Most products fail not because they were built badly, but because they were the wrong product, with the wrong experience, marketed to the wrong customer. AI changes the surface area, not the rules. The teams winning right now combine sharp discovery, opinionated CX craft, and AI used as a primary material - not a feature bolted on. This engagement is built for leaders who want all three, integrated.

The services
we bring

Concrete engagements drawn from two decades of building, scaling and exiting ventures - and from operating playbooks refined across McKinsey, exited founders and our studio network.

Talk to us about your venture
Product Discovery

Jobs-to-be-done interviews, opportunity sizing and wedge selection. We end the engagement with one problem worth solving and the cohort that will pay for it.

Best-in-class CX

End-to-end experience design - flows, surfaces, micro-interactions and content - benchmarked against the products users actually love.

AI-Native Product Design

Where LLMs, agents and ambient AI genuinely change the experience - and where they don't. We design with AI as a primary material, not a marketing layer.

Product-Marketing Fit

Positioning, narrative and the first three growth loops. So the product you ship is the product the market hears about.

Design System & Tokens

Componentised, themable, AI-friendly. Build once, ship across web, app and conversational surfaces.

Rapid Prototyping

Working prototypes in days, not quarters. Real users in front of real screens before code is written for production.

How we work

01

Discover

Two weeks of customer interviews, competitor teardown and AI-opportunity mapping. Output: one wedge, one cohort, one hypothesis.

02

Design

Four weeks of CX and AI-native product design. End-to-end flows, prototyped and tested with users.

03

Validate

Live prototype in market with 20-50 target users. Quant + qual evidence to lock the spec before build.

04

Hand off

Production-ready design system, AI patterns, and a positioning doc your marketing team can ship on day one.

Gold standard,
not guesswork.

Two decades of shipping product and a front-row seat to the AI shift. The pattern that compounds: discover narrow, design opinionated, prototype fast, market the wedge - then scale.

Narrow discovery One cohort, one job, before any pixel
Opinionated CX A point of view beats a feature list
AI as material Designed in, not bolted on
Prototype, then code Evidence before engineering
2x
Activation lift

Median activation improvement when CX is rebuilt around the real job-to-be-done.

6
Weeks to validated spec

From kickoff to a tested design that engineering can build with confidence.

0
AI features for AI's sake

Every AI surface we ship earns its place in the user's workflow.

The right moment

·
Your product has features, not fit

You ship a lot but retention is flat. You need discovery and a sharper wedge, not more roadmap.

·
You are rebuilding for the AI era

Your category is being reshaped by LLMs and agents and you need a partner who has designed AI-native from zero.

·
Your marketing and product disagree

Positioning, narrative and product spec are out of sync. We close the gap with one integrated team.

Founder & Senior Advisor

Dipesh Savani
Founder · Senior Advisor

Dipesh Savani

Dipesh is the founder of Digit Two and an active operator-investor with over two decades of experience building, scaling and advising ventures across SaaS, fintech, healthtech and B2B services. An exited founder and ex-McKinsey, he partners with founders on the questions that compound - distribution, capital strategy, and the operating discipline that turns a promising company into an enduring one.

His work spans venture creation, advisory roles to corporate innovation teams, and direct guidance to founders preparing for scale, secondary, or strategic exit. At Digit Two he leads thesis development, founding-team formation, and the studio's senior-advisor network.

London · Dubai · RiyadhLinkedIn ↗
Selected experience
  • McKinsey & Company
  • S60
  • SAIB
  • M&S
  • Venture School
- Work with us

Ready to find
the real product?

If you want a consultancy that owns discovery, CX and AI together - not three vendors stitched into one slide - let's talk.

London · Dubai · Riyadh
Work with us on CX, Product & AI
Sent securely to info@dipeshsavani.com